When you’re in the online space, it’s hard to stand out. Not only is it crowded online, but people seem to be getting better at tuning out some of the noise–taking back their social media feeds and focusing only on what really moves them.
It’s more important than ever to build a brand that stands out and stays on your audience’s feed so you stay top-of mind.
Let’s talk about a few ways you can level up your brand so you stay put.
Create a Style Guide
No matter the size of your business, a style guide ensures that the content you’re creating is consistent in voice and style–from your blog to your Instagram posts to your Facebook Lives. Everywhere you create content, it sounds just like your business should, whether that’s snarky, academic, casual or in-your-face. Even if you’re the only one in your company creating content, a style guide can help you identify certain rules and must-haves. Like, will you use the Oxford comma or ban it from your copy? And how will you handle certain industry jargon? A style guide can help!
A style guide is even more essential if you’re planning to grow a team. Your virtual assistant may start creating social posts for you at some point–and she may need some guidance so she hits the right voice and tone.
Maintain Consistency from Visuals to Written Content
Going back to your style guide, a branding professional can help you bridge the gap between your written and visual content. Because good photography requires quality content to support it–and vice versa. They work together to get your story and your message across so your audience is left truly knowing what you stand for.
Show Off Your Personality
Your brand, your business, has its own unique personality. When you let it shine, you invite your followers into your world. Whether you’re a middle-finger-pointing, sassy solopreneur or a buttoned-up, by-the-books business, showing off your personality is key when building an online brand.
We’ll go back to that style guide again, because this is where you really hone in on the language that you use to help you stand out. There’s certain language that your by-the-books business stands by that the sassy solopreneur wouldn’t touch. Identify what that is to help your personality stand out in this crowded online space.
Pay Attention Across Your Platforms
When you create graphics for your blog post, make sure that it’s consistent with the branding you include elsewhere on your website. And when you’re posting to Instagram and Facebook, any content and visuals you include should also speak to your brand. What that looks like and feels like is up to you, however a conservative business with deep blues and clean lines wouldn’t use a script font in a soft pink on Twitter simply because it looked pretty. Always maintain your brand colors and fonts, no matter where you’re creating content.
Branding is one of the best ways to attract your ideal audience to your offerings. When not done well, it’s difficult to stand out and grow as quickly as you’d like. But when done well, follower will recognize your visuals and your written word on site. And that’s a great place to be when you want to stand out online.